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Insights into the Video Industry

April 28, 2026
What do you do when you find a person unconscious on the floor? Our latest production answered that question, and the answer involves staying calm, calling 911, administering CPR, and locating the nearest Defibtech AED. The day of production was flawless. Our talent moved seamlessly through their roles, hitting their mark every time. The crew, as always, were professional, efficient, creative and fun. You can't do this job if you don't like having fun! Everything came together to create a training video that's genuinely engaging. The final video is clear, compelling, and watchable. What more do you need for a training video? Emergencies don't schedule themselves, so Defibtech designed their Automated External Defibrillator to be easy to use and accessible. They never looked so good! 
How Much Does Video Production Cost?
By Admin February 21, 2022
It's the First Question Just like most industries when the phone rings one of the first questions I get is “How much does it cost to produce a video”. This could be a two minute video, a 60 second video, 5 minutes. It doesn’t matter. The point is that before this person conveys the [...] The post How Much Does Video Production Cost? appeared first on DirectLine Media.
A woman is taking a picture of a bride and groom on a cell phone.
By Admin June 2, 2021
Music Video Shot on a Phone? When Frank said he wanted to shoot a music video with cell phones I was hesitant, but at the same time I thought it might be fun and challenging to mix fan cell phone video with my footage. So we did it. I’ve been working with Frank Viele [...] The post Shooting profession video with an iPhone appeared first on DirectLine Media.
A microphone sits in front of a sign that says directline
By Admin March 30, 2021
Ah audio. The forgotten child of video. In my book audio is just as important, if not more important in some instances, than video in a video production. First the obvious. We want clear audio of whoever is speaking. Great video will be diminished if the audio is inferior. The echo, off mic or [...] The post How Important is Audio for Video Production? appeared first on DirectLine Media.
A man is holding a camera in front of a group of people on a stage.
By Admin February 5, 2021
The alarm goes off at 5:15am, Up and out of bed by 5:30. Tried for a bit to get up later but it feels like I’m late for the day right off the bat. Then the routine goes on with coffee, dog going out, exercise and breakfast. I won’t bore you with the rest [...] The post Making a Schedule for Video Production appeared first on DirectLine Media.
An older man in a blue shirt and glasses is standing in a factory.
By Admin January 20, 2021
There is always a necessity to light your subject Even if you don’t use any lighting equipment there is always a necessity to light your subject. How does the natural light fall on the subject? Are there lighting elements behind the subject that are part of the scene? Are they a distraction? What is [...] The post Great Lighting Tips for Video Production appeared first on DirectLine Media.
A black and white logo for west hartford chamber of commerce
By Admin June 21, 2017
We’ve been busy for the last three years. Working on videos, creating stories and meeting terrific people everywhere we go. We travel all over Connecticut, New York, Massachusetts and almost anywhere there’s an opportunity to shoot video. We’ve traveled to New York City, Cleveland and Columbus for corporate events and interviews. We’ve been to [...] The post It’s Been Over Three Years appeared first on DirectLine Media.
A man singing into a microphone while playing a guitar
By Admin November 8, 2016
Shooting a Music Video When Frank said he wanted to shoot a music video with cell phones, I was hesitant, but figured what the heck. I’ve been working with Frank Viele for a few years producing live music videos and marketing videos for the West Haven musician. A few months ago he announced an [...] The post New Challenges appeared first on DirectLine Media.
A man with a beard is smiling while sitting in a chair.
By Admin January 8, 2016
Looking Good for Your Video There are three main things that you should think about when “looking good” for your video. Makeup, clothing and lighting. Use Makeup to Eliminate Shine Makeup not only can hide imperfections, it can accentuate the beautiful. However, makeup does not always appear the same on camera as it does [...] The post Should You Use Makeup for Video Production? appeared first on DirectLine Media.
Two women are sitting at a table talking to each other.
By Admin August 7, 2015
Passion is a Recipe for Success When a business owner cares about their customer that’s a recipe for success. The success may not come in heaps of dollar bills or worldwide expansion, but rather the success will be in the knowing you were able to help someone fulfill a need. You were able to [...] The post Successful Passion appeared first on DirectLine Media.